For individuals in media interviews, there is a scale of Confidence vs Capability which leads to four different types of spokesperson:
The ‘Strong Storyteller’, the ‘Uncomfortable’, the ‘Shoot from the Hip’, and the ‘Keep Practicing’.
At Erbut, we tailor our coaching to meet your specific needs to help you get to the point and become a Strong Storyteller – by the way you present your message, answer questions, and interact with the media or journalists.
“With a few hours of media training, people can grow confidence and own their interviews. They aren’t fazed by cameras, audiences or tough questions but instead deliver their message calmly.”
Erbut provides hands-on, bespoke and comprehensive training programmes that arm you with the skills to navigate the unknown, stay focused and convey the message you want.
We help everyone, from people first finding their feet in interviews, public speaking and presentations – to interview veterans who need to take it up a level.
Our coaches have worked for The Financial Times, the Economist Group, the BBC, Channel 4, Sky News and ITN – today, helping our clients to get to the point, tell a great story and interact with the media like a pro.
“Get Quoted: The ultimate media training guide to mastering press interviews”