Er, but…
Never again
Erbut trains executives to handle press interviews, hostile questions and high-stakes speeches. Run by the journalists who used to ask the questions.
Four steps that eliminate the stumble.
Most media disasters start with the same thing. A spokesperson opens their mouth before they have heard the real question. The Erbut Method walks you through the four moves a confident interviewee makes every time.
Listen
Understand the journalist, the audience, the angle, and the question behind the question.
Frame
Build the message before you speak. Three points, sharpest first, in language a reader will quote.
Bridge
Move from any question to your message without sounding evasive. The technique the pros use.
Land
Deliver the line cleanly, under thirty seconds, with the body language and voice that signal confidence.
Pick the room you have to walk into.
Ten focused programmes covering every high-stakes communication scenario, from a hostile press interview to a parliamentary select committee.
Press Interview Mastery
Land the quote the journalist wants and you intended to give.
High stakesHostile Press Interview Defence
Handle ambush questions, doorsteps and adversarial interviewers without losing control.
CrisisCrisis Communications Under Fire
The framework for the first 24 hours and the language for the first quote.
BroadcastOn-Camera Presenter Training
Look natural, sound calm, and own the frame for television and live video.
AudioPodcast Guest Excellence
How to be the guest a producer invites back and listeners actually remember.
StageConference Keynote Mastery
Build, rehearse and deliver a keynote that converts the room into pipeline.
Public sectorSelect Committee Preparation
How to give evidence to MPs without making the next morning's front pages.
InternalBoard Communications
Present numbers, decisions and bad news to a board in a way that earns trust.
FoundationPublic Speaking Foundation
The skills under every confident speaker. Voice, body, structure, nerves.
EditorialThink, Write, Edit
Write and edit like an editor. Ruthless cuts, sharper lines, faster turnaround.
What clients say after the room got harder.
The trainers are highly personable, very capable. They understand the pressure and the audience.Jeremy Jackson, Intralinks
They have a real ability to ease spokespeople while still pushing them to clarity. The output is sharper every time.Richard George, LinkedIn
Our staff now deliver superb interviews and presentations. The change after one programme was unmistakable.Ewan MacLeod, Reed Exhibitions
Get the Press Interview Survival Kit.
Ten things every executive should do before any media interview. One page, no fluff. Drops into your inbox.
Dan Ilett.
Former journalist at the Financial Times, the Economist Group, the Daily Telegraph and CNET. Founder of The Proposition consultancy. Founder of Greenbang, cited by the United Nations and the European Commission. Founding editor of CoinDesk. Anthropic Partner.
Dan and the Erbut team have coached hundreds of executives through the moments that matter. They have written the headlines you do not want to be in, which is why their training keeps you out of them.