February 5, 2021 Christian Farrar

How Team Sports Athletes Can Be More Captivating Speakers

We understand that speaking to the press may be the last thing on an athlete’s mind before/after the big game –
but there’s no better opportunity to express your image.

Most team sports offer the athletes an opportunity to speak to the press, while this could be viewed as an inconvenience, the benefits can be huge. Leading to a stronger personal brand and increasing your commercial value as a player. Whether you’re the PR agent for a rising star, or a promising young sportsperson; here are a few tips to help you.

Using filler words is a common feature in sports media, especially post-match. We get it, you’ve been doing intense exercise for hours and then someone has shoved a microphone in your face. Try your best to take a deep breath and give yourself a moment to plan an answer in your head before you speak. Speaking with more calculated pauses not only makes what you say more memorable but helps you appear more confident. Displaying strength after a tough defeat and charisma in victory.

Controlling emotion is also very important, hard questions can be thrown at you about your personal life or difficulties in your career. We can help you in further detail about what to do with hostile journalists through training: the key thing is not to dodge the question but dismiss it in a respectable way.

As a team-sports athlete, you represent your team. Show love for the club, try your best to speak like a fan in a genuine way. Remember you can only do this positively, talking negatively about your team can lead to real brand damage.

Using humour to create a good relationship with the public is also beneficial, make a joke about how you took yourself out of your fantasy league team after a win for example. If you can express your personality to the press, you’ll gain more neutral fans. If you struggle with being comedic, use storytelling. Give the fans a peak behind the curtain or tell them how you felt in a pivotal moment in the match: you’re an expert and people want to hear how athletes think/live.

The best advice of them all: Erbut Media Training. Skilled ex-journalists who can help you or your clients become media interaction masters. Contact us now to start your journey or if you have any questions. Thank you for reading.

And there you have it, some of our advice on how athletes can speak to more captivatingly to the media!

For more tips, tricks, and techniques you can speak to one of our award-winning media coaches here – Erbut Media Training have over 15 years’ experience, with ex-journalists coaches who have trained some of the biggest names is business, politics and showbiz.

Erbut is an award winning media training company that prides itself on empowering individuals of all backgrounds with the confidence, knowledge and skill to represent your company’s core beliefs to the best of your ability. For more information on how we can help you on your journey, please click on our website here.

Erbut (er and but) are the two words people use when they don’t know what to say.

Erbut began life as a media training company back in 2005 and has since helped some of the best-known executives, celebrities and politicians to tell their stories.

Today, Erbut works with global brands and organisations around the world to help people communicate better. Our courses help our clients build unshakeable confidence, develop clever interview techniques and teach them how to tell the story that the media want to hear. 

We help everyone – from people first finding their feet in interviews and presentations – to interview veterans who need to take it up a level. We’ve worked on more PR crisis scenarios than we’d care to remember and we receive a lot of last-minute requests.

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