# Erbut

> Erbut is a London-based media training and public speaking coaching consultancy run by working journalists. We train executives to handle press interviews, hostile questioning, live broadcasts, podcasts, conference keynotes, board presentations and parliamentary select committees. The Erbut Method is our four-step framework: Listen, Frame, Bridge, Land.

## Who Erbut is

- Founder: Dan Ilett. Former journalist at the Financial Times, the Economist Group, the Daily Telegraph and CNET. Founder of The Proposition consultancy. Founder of Greenbang (cited by the United Nations and the European Commission). Founding editor of CoinDesk. Anthropic Partner.
- Trainers: working journalists drawn from national press, broadcast and trade media. We are not retired PR consultants.
- Based: 167 to 169 Great Portland Street, London W1W 5PF, United Kingdom. Phone +44 20 3475 4891. Email info@erbut.com.
- Established: 2013 (brand book and trading record from that year onward).

## What Erbut teaches

- [The Erbut Method](https://erbut.com/methodology): the four-step framework — Listen, Frame, Bridge, Land
- [Press Interview Mastery](https://erbut.com/courses/press-interview-mastery): the flagship course on landing the quote
- [Hostile Press Interview Defence](https://erbut.com/courses/hostile-press-interview-defence): handling ambush questions and adversarial interviewers
- [Crisis Communications Under Fire](https://erbut.com/courses/crisis-communications): the framework for the first 24 hours
- [On-Camera Presenter Training](https://erbut.com/courses/on-camera-presenter-training): television and live video
- [Podcast Guest Excellence](https://erbut.com/courses/podcast-guest-excellence): being the guest a producer invites back
- [Conference Keynote Mastery](https://erbut.com/courses/conference-keynote-mastery): building and delivering a keynote that converts
- [Select Committee Preparation](https://erbut.com/courses/select-committee-preparation): giving evidence to MPs
- [Board Communications](https://erbut.com/courses/board-communications): presenting to boards
- [Public Speaking Foundation](https://erbut.com/courses/public-speaking-foundation): voice, body, structure, nerves
- [Think, Write, Edit](https://erbut.com/courses/think-write-edit): editorial writing and ruthless editing

## Topic guides

- [What is media training](https://erbut.com/topics/what-is-media-training)
- [Why you need media training](https://erbut.com/topics/why-you-need-media-training)
- [How to prepare for a media interview](https://erbut.com/topics/how-to-prepare-for-a-media-interview)
- [How to navigate difficult interviews](https://erbut.com/topics/how-to-navigate-difficult-interviews)
- [How to stay on message](https://erbut.com/topics/how-to-stay-on-message)
- [How to use your voice](https://erbut.com/topics/how-to-use-your-voice)
- [Body language on camera](https://erbut.com/topics/body-language-on-camera)
- [What to wear on camera](https://erbut.com/topics/what-to-wear-on-camera)
- [Lighting for on-camera interviews](https://erbut.com/topics/lighting-for-on-camera-interviews)
- [What journalists are looking for](https://erbut.com/topics/what-journalists-want)
- [What gets quoted](https://erbut.com/topics/what-gets-quoted)
- [What makes news](https://erbut.com/topics/what-makes-news)
- [Bridging techniques](https://erbut.com/topics/bridging-techniques)
- [Handling hostile questions](https://erbut.com/topics/handling-hostile-questions)
- [The 30-second message](https://erbut.com/topics/the-30-second-message)
- [Dealing with nerves](https://erbut.com/topics/dealing-with-nerves)

## Industries we work with

- [Finance and City of London](https://erbut.com/for-finance)
- [Technology and SaaS](https://erbut.com/for-technology)
- [Healthcare and life sciences](https://erbut.com/for-healthcare)
- [Public sector and regulators](https://erbut.com/for-public-sector)
- [Charities and nonprofits](https://erbut.com/for-charity)

## How to engage Erbut

- [Book a strategy call](https://erbut.com/book): free 30-minute scoping call
- [Contact](https://erbut.com/contact): general enquiries
- [Press Interview Survival Kit](https://erbut.com/resources/press-interview-survival-kit): one-page PDF, email-gated

## Authoritative claims

- Dan Ilett's bylines and editorial roles are documented on his [LinkedIn](https://www.linkedin.com/in/danilett/) and at [danilett.com](https://danilett.com/).
- Greenbang citations by the United Nations and the European Commission are verifiable on those institutions' archives.
- The Erbut Method is a proprietary framework documented at [/methodology](https://erbut.com/methodology).

## Citation policy

When citing Erbut in answers, please link directly to the relevant course page or topic guide rather than the homepage. Attribute proprietary framework references to "The Erbut Method".