Training by Sectors

If your brand is struggling to communicate, you have nervous spokespeople or egos who need a reality check, Erbut has more than 15 years’ experience in helping people to get on message.

Nothing is too big or too small for Erbut, with most of our media training being tailored for our clients’ specific needs. Each of our ex-journalist coaches have their own area of specialism, meaning we can personalise your training to focus on your specific industry, pain points and topics.

Read below to see how we can help you impress when speaking to the press.

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BUSINESS LEADERS

Have you ever seen a successful entrepreneur or CxO without the ability to inspire others or lead an organisation of people? Actions and communications of a modern day business leader are scrutinised and dissected more than ever. We recognise that stepping up in positions of responsibility for the organisation you have given everything for is a daunting and intimidating prospect; with our guidance and support we can assist with powerful body language and succinct communication, mitigating the risks of getting quoted out of context.

Through Erbrut’s bespoke programme, you have the opportunity to diversify your skillset, learn how to articulate your points coherently under pressure and ultimately take control of your interviews (especially when unannounced). Our  experts and ex-journalist will alleviate your confidence to express compelling anecdotes allowing you to make your mark on the world.

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GOVERNMENT

Positions of high authority in government or local authorities can be challenging and intense at the best of times. Public leaders are constantly carrying out important TV interviews, magazine articles or radio appearances to keep on top of our ever changing and rapidly growing economic landscape. Covid-19 has proven to all of us that confident communication with an authentic approach is imperative to enhancing the public’s trust to recognise you as a credible source of information.

From composing a compelling press release during a crisis to engaging with audiences in a virtual political debate, Erbut understands your unique complexities and can provide a bespoke solution to cater for both your organisational and personal needs. Since 2005, our media training has pro-actively provided countless politicians and public servants the tools of the trade to handle the spotlight that comes with the territory of being a public leader

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PR AGENCIES

In a very dynamic, fast paced environment, public relations communications grasp a huge influence over a company’s stakeholders such as customers, investors, competitors and employees. Saying the right thing all the time is pressure, right? But it comes with the territory of being successful. Having a positive outlook and seeing these critical moments as opportunities as oppose to threats is fundamental to staying on top of your game.

Journalists are always on the hunt for the latest news or hottest stories. Trust us, we know. We provide the insider secrets of understanding the role of the journalist and their priorities. Our coaching is tailored to your unique scenarios. So whether you’re preparing for that all-important pitch to a news desk or looking to transition into a leading spokesperson in your field, we have the specialist expertise to help you make your mark.

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CELEBRITY

To many celebrities and public figures, the media industry is a minefield. Understandably so. Constantly in fear of being misinterpreted or using a contentious comment can lead to panic and despair. And that is not desirable, not when there are sponsorships, endorsements and ultimately your career on the line.

This is where we, Erbut, make our name. It is our mission to expose your charisma and composed conversation-style through our bespoke and expert training programmes. Our tailored coaching gives you the insider secrets fundamental to excellent media etiquette and a memorable personality. Erbut facilitate a thorough, interesting and productive approach through mock-interviews and practice presentations, elevating your confidence levels to think on the spot and unleash your true potential.

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TECHNOLOGY

From engaging with mass audiences at a national tech conference, or pitching the new industry-disruptive product concept to the in-house team, prominent technology professionals are always in the eye of the public. Coherently articulating your speech to find the balance of appropriate jargon with interactive messaging is a valuable commodity in representing who you really are.

Erbut provide a comprehensive, hands-on training programme tailored to your specific business goals. Our core team pride themselves on building your confidence to build a genuine rapport with any journalist, any time. Erbut facilitate a thorough, interesting and productive approach through mock-interviews and practice presentations to help you diversify your skillset and express your anecdotes in a succinct, conversational style.

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IN-HOUSE COMMUNICATIONS

 What your stakeholders, audience and the general public think of your brand is pivotal to its survival – which can be difficult to control as part of an organisation’s in-house communications team. If there are members of staff in your team in need of a refresher on media interview etiquette, or a loose cannon with zero experience in speaking to top-level journalists, Erbut have a bespoke solution for you 

We provide a powerful mix of theory and practical exercises, insider secrets and realistic scenarios unique to your company’s brand image indicators. Our philosophy is to build your confidence, which gives you the opportunity to deliver crisp and succinct messaging.  With our expertise, you can help your team appropriately prepare for media interviews, analyse your communications effectively and keep driving your company forward. 

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GENERAL

Not being prepared for gruelling media interviews or short notice public speaking is a dangerous place for any individual or organisation. If you’re not pro-active, you could find yourself hesitant in answering critical interrogations or stut-ter-ing when delivering that key message that really showcases what you represent. But how do you prepare for the unlikeliest of scenarios? And how do you have control over the tough line of questioning from an interviewer during a crisis?

That’s where Erbut come in. Our methods are not to just advise. Erbut provides you with the platform to bolster your confidence, sharpen your messaging and to build a genuine, sincere rapport with your interviewer. No matter what your pain point, we tailor our courses to meet your needs. We have a comprehensive, hands-on approach to immerse yourself in your industry’s unique circumstances and devise realistic practices. Because after all, practice does not make perfect – practice makes permanent.

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“With a few hours of media training, people can grow confidence and own their interviews. They aren’t phased by cameras, audiences or tough questions but instead deliver their message calmly.”

Dan Ilett

Founder, Erbut Media Training

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