Editorial
Think, Write, Edit.
Write and edit like an editor. Ruthless cuts, sharper lines, faster turnaround. The editorial craft adapted for executives who need to write under pressure.
Who this is for
The right room for this course.
Founders writing their own LinkedIn, CEOs publishing op-eds, leaders preparing keynote scripts, anyone whose written words are part of their public presence.
What you learn
Built around The Erbut Method.
- Editorial thinking: what to cut, what to keep, what to fight for
- Writing for the reader, not for the writer
- Headlines, openings and ledes that actually land
- Self-editing in three passes
- When and how to use AI without it sounding like AI
Read the full method at /methodology.
Format
How the day runs.
Half-day workshop in central London or live online. Cohorts of up to six.
Want to walk this one through with us?
Free 30-minute strategy call. We will scope your situation and recommend the right format.