Plain answers to the questions interviewees actually ask.
Twenty in-depth guides on the moves that make the difference. Read first, then book a session to drill them with a working journalist.
Getting started
What is media training
The five-minute primer.
Why you need media training
What it actually changes in the room.
What you learn on a course
The curriculum in plain English.
Before the interview
How to prepare for a media interview
What to do in the thirty minutes before the call.
The 30-second message
How to land a clean quote that survives editing.
Message frameworks
Three points, sharpest first. The template.
What journalists are looking for
Read the brief behind the booking.
What gets quoted
The lines that make it onto the page.
What makes news
Why the angle matters as much as the answer.
In the chair
How to stay on message
Keep your three points alive under pressure.
How to deliver a good message
Sharper, shorter, more memorable.
Bridging techniques
The phrases professionals use to move the conversation.
Handling hostile questions
The honest pivot that does not sound evasive.
How to navigate difficult interviews
When the journalist has come for a fight.
Performance
How to use your voice
Pace, pitch and pause.
Body language on camera
The signals that say "trust me".
What to wear on camera
Avoid the wardrobe distractions.
Timing when speaking
Pausing on purpose, not by accident.
Lighting for on-camera
Look human, not like a hostage.
Dealing with nerves
The physical and the mental tools.
Mock interview practice
Why the rehearsal is the training.
Podcast interview prep
Audio is a different sport.