Topic guide

How to deliver a good message

Sharper, shorter, more memorable. The line you came to deliver has to survive nerves, time pressure and editing. Build for the page, not for the conversation.

A good message is short enough to fit in a journalist’s notebook, sharp enough that they want to use it, and specific enough that no other CEO could have said it. If you can compress your three points into three sentences a junior reporter could lift verbatim, you have done your job. If you cannot, keep editing.

Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.