Topic guide

How to stay on message

Keep your three points alive under pressure. The discipline is not memorising lines. It is hearing every question through the filter of your three messages.

Staying on message is not parroting talking points. It is hearing every question through the filter of your three messages, and finding the honest answer that brings one of them to the surface. Done badly, it sounds robotic and evasive. Done well, it sounds like a senior leader who knows what they came to say.

Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.