Topic guide

Message frameworks

Three points, sharpest first. The template every Erbut-trained executive uses.

A message framework is the structure you build before any interview, panel or speech. Three points, ranked by sharpness. Each point has one sentence of headline, one sentence of evidence, one sentence of implication. Total prep time about twenty minutes. Once built, the framework guides every answer in the interview.

Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.