Topic guide
The 30-second message
How to land a clean quote that survives editing. Three sentences, sharpest first, no caveats, in language a reader will quote.
Most quotes live or die in their first thirty seconds. The structure that works: lead with the sharpest point, support with one specific number or example, close with the implication for the reader. Three sentences. No "I think", no "we believe", no caveats. Just the line you came to deliver.
Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.