Topic guide
What makes news
Why the angle matters as much as the answer. News is not what happened. News is what changed, who is affected, and what is at stake.
Journalists assess every story against the same filters: what changed, who is affected, what is at stake, what is new, what is surprising. If your answer does not engage with one of those filters, you have not given them news. If it engages with three, you have given them a headline.
Want to drill this with a working journalist? Take the Press Interview Mastery course or book a strategy call.